Connecting product strategy, design and commercial opportunity

Talia Kammann is a product development and brand strategy professional based in the Netherlands, specialising in product innovation, trend research, brand development and commercial design for the retail and lifestyle industries.

With a multidisciplinary background in communication design, marketing and product development, Talia connects creative thinking with commercial strategy. She translates consumer insights, cultural and interior trends, and market opportunities into distinctive product concepts, collections and brand experiences.

Her expertise spans the product development process—from trend analysis, concept creation and assortment development to branding, packaging, visual communication and market launch. She combines a strong design perspective with an understanding of consumer behaviour, retail positioning and business objectives.

Professional experience

Throughout her career, Talia has worked across product development, brand management and design for companies including Moolenaar, TASC and Hogewoning, contributing to product collections and brands such as House of Nature.

In her current work in New Product Development at Kapiteyn Group, she focuses on concept development, trend research, product positioning and visual presentation. She has also contributed to the branding and marketing strategy behind Bulbious, helping bring the lifestyle brand to market as part of a team.

Areas of expertise

• Product development and product innovation
• Brand strategy and brand development
• Trend research and consumer insights
• Retail and lifestyle product collections
• Assortment and concept development
• Packaging and visual communication
• Product positioning and go-to-market strategy
• Creative direction and commercial design

Design, marketing and business

Talia studied Media & Communication Design at Willem de Kooning Academy and Marketing Management at The Hague University of Applied Sciences. This combination of design and marketing informs her approach: creating products and brands that are visually compelling, relevant to consumers and commercially considered.

For collaborations, product development, brand strategy or creative projects, please get in touch.